SHIFTer of the Month
Maddie Penko was born and raised in Thunder Bay and always took an interest in business and entrepreneurship. When she grew a passion for healthy living in high school, she started a blog and began to teach herself the ins and outs of email marketing, web design, graphic design, sales funnels and copy writing. She chose to pursue marketing in the the 3-year advanced program at Confederation College, while also studying another 1-year course under the top leaders of the wellness industry in an online health coach certification course from a school located in New York. As a certified Health Coach and top graduate of the advanced marketing program at Confederation College, Maddie has been running her own business working with women to improve their eating habits and find exercise that feels right for them. She is a strong believer that people can only reach their peak potential when they are at peak health both physically and mentally. The more healthy and happy people are, the more productive, prosperous and pleasant the world can be.
Although she loves to travel, Maddie hopes to always call Thunder Bay home. "To me, it's a perfect mix of city life and outdoor recreation while also having the ability to own a car and my own home. Yes, I wish there were more direct flights out of Thunder Bay, and yes I may relocate to some other crazy place for a year or two, but I'll always always come back home to T-Bay."
Through Maddie Penko Health Coaching she maintains a passion for helping women make positive changes in her local, community-based programs, but she has realized an even stronger love for something else. "I've learned that it doesn't matter what it is - I just love marketing. I truly get a kick out of writing copy whether it's a 1000 word article about health for Women Magazine or a paragraph for a client's landing page. I like the technological side of building automatic email funnels. I love speaking in front of crowds or making promo videos on camera."
Although Maddie has been familiar with SHIFT since she completed her work placement with the Thunder Bay Chamber of Commerce, she became an official member of SHIFT with the intention to get more in touch with the local business community and to connect with other professionals in Thunder Bay.
Maddie's next endeavour is to challenge herself in her new role as the Business Development Representative for Thunder Bay start up, Intrideo, an online human resources hub that allows professionals to prescreen job applicants before committing time to an interview. It also allows the job applicant to showcase their soft skills, adding another dimension to their profile besides a flat resume. Maddie will work in collaboration with the Northwestern Ontario Innovation Centre and Intrideo to bring this technological advancement to the human resources departments of organizations, both large and small, in Thunder Bay and beyond.